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METRO Cash & Carry - Kazakhstan Information
METRO Group is one of the biggest international trading companies in the world: about 300 000 employees and 150 nationalities working in approximately 2 100 stores in 33 countries in Europe, Africa and Asia. METRO Group includes such famous brands as Media and Saturn (the market leader in consumer electronics in Europe), Real - (promoter of the concept of hypermarkets in Germany, Turkey, Poland, Romania, Russia), as well as Galeria Kaufhof (a leader in the management of department stores in Germany and Belgium). Headquarters are located in Dusseldorf, Germany.
METRO Group sales volume in 2010 amounted to 67.3 billion euros (EBIT – 2.4 billion euro) and took the 3rd place among the world's retailers (American Wal-Mart 421 billion dollars – 1st place, French Carrefour 120 billion USD - 2nd place).
METRO Cash & Carry is a leading unit of METRO Group, founded in 1996 as a merger of several large trading companies. In 2010, METRO Cash and Carry sales volume was 31.1 billion euros (in 2009 - 30.6). Commercial unit of the company provides more than 50% of the total sales volume, over 67% of which falls on the international business outside Germany. With 700 wholesale stores in 30 countries, “METRO” is a leading player in the field of international self-service wholesale, logistics and quality assurance. Annually the company opens about 40 new wholesale stores. The main strategic objective of international expansion of the company is rapidly developing markets of Eastern Europe and Asia.
Unique model of METRO’s wholesale trade in "business-to-business" format is intended for professional customers. Such customers appreciate the ability of quick and easy purchase of all products needed for business in one place, conveniently located warehouse store with the area of 7,600 to 11,000 m2. In “METRO” wholesale store there are about 25 000 different products, of which 13 000 food and 12 000 non-food products. METRO sets the objective build at an average 1 or 2 stores annually. Up to 90% range of products will be provided by local producers and suppliers, which will be constantly trained of the latest technologies in the field of hygiene, quality and packaging.
The investment project in Kazakhstan is aimed at development of the national chain of self-service wholesale, located in major cities across the country. The construction of one store costs about 15 million euros, which is built with the assistance of a local construction company, with about 350 people involved. Every store creates 150 jobs for local professionals who take continuous training of modern commerce, with more than 200 employees working at head office in Almaty. Thus, a multiplicative effect of the store construction is apparent and actual: this contributes to creation of thousands of new jobs.
According to the agreement with the country's top leadership, “METRO” has opened the first store in Central Asia - in Astana on 27 October, 2009 which was visited by the President of Kazakhstan Nursultan Nazarbayev. Today there are six Stores operating in Kazakhstan: two in Almaty and one in Astana, Karaganda, Pavlodar, Shymkent. In 2012, it is planned to open 2 Stores: in Aktobe and Ust-Kamenogorsk.
In order to support local producers “METRO” has created various programs and seminars aimed at improving of overall productivity, quality and better co-logistics system. These programs provide an opportunity to increase production and to supply local products to “METRO” stores not only in domestic but also in international markets. In addition, “METRO” is closely cooperating with local producers in the production of goods under own brands. Since its first days METRO presents 6 own brands, each designed for its target group: ARO, FINE FOOD, H-LINE, RIOBA, HORECA SELECT and SIGMA.
In general, it should be noted that the construction of the project “METRO” in every major city allows to demonstrate the stability and attractiveness of Kazakhstan's economy for foreign investors, a positive effect on social development, to modernize infrastructure, adjacent to the store area, as well as to provide high quality service, a wide range of products for the population, job creation and receipt of tax payments.