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METRO Cash & Carry - Kazakhstan Information
The investment project in Kazakhstan is aimed at the development of METRO as a primary food supplier for professionals: HoReCa, catering, international Fast Food chains and Traders. METRO’s world-wide model of a wholesale and food service distribution is applied in Kazakhstan, as the company runs not only 6 stores in Almaty, Astana, Karaganda, Pavlodar, Shymkent, and Ust-Kamenogorsk, but also operates food service distribution (FSD) from 6 warehouses in the country to serve its professional customers. For business customers, METRO goes an extra mile to deliver anywhere in Kazakhstan. And METRO’s professional customers can choose between shopping in-store and having their purchases delivered. 90% of B2B customers’ orders are delivered through METRO’s food service distribution. Customers appreciate knowledge of their needs, timely delivery as well adherence to international standards of food safety and quality during transportation. Food service distribution (FSD) is a unique capability of METRO, and delivery expansion is a core strategy in all 25 countries, where METRO is present.
Being a big player in the country, METRO can offer better product choice, better prices and quality due to a number of factors. Firstly, METRO’s competitive advantage is a range of own brands products, which help the company remain price-competitive and profitable. There are a number of brands, which are specifically designed to meet the professional HoReCa customers’ needs: METRO Chef, METRO professional, RIOBA brands are made for B2B but can be used by everyone. ARO, Fine Life and non-food Tarrington House are the best choice and quality in their price category. Also, METRO has built long-term relationship with producers. In partnership with KazBeef, METRO offers the world-class meat selection for HoReCa in its stores, and the company works with the supplier to increase meat production. METRO has everything to provide tailor-made solutions – industry knowledge, international expertise, dedicated customer managers and its own fleet of transportation.
At the same time, METRO in Kazakhstan aims to increase its share in the modern retail segment, as it has opened its 6 wholesale stores to every end consumer and is continuing to upgrade the stores to meet customer demand for fresher food and greater selection and service. Furthermore, capitalizing on the knowledge of TRADER business and being an experienced store operator itself, METRO has decided to set up and grow a network of My Mart franchise, thus bringing convenience store segment in Kazakhstan to international standards. Currently, it runs 21 shops in Almaty and plans to expand quickly to other regions.
METRO employs over 1,000 people pan-Kazakhstan and is continuously revising its strategy in the market. The company is committed to its customers’ success, and this makes METRO number 1 choice partner for those companies, who need all the financial, certification and quality guarantees and look for a reliable, long-term partner.